For millions of Americans, watching the Super Bowl on television with family or friends is an annual ceremony-a day for celebration. They enjoy watching the game and the glitzy TV commercials (Super Bowl XLI set a record at $2.6 million for a 30-second spot). In fact, the NFL Super Bowl is the most-watched U.S. television broadcast of the year, with average global viewership of more than 100 million. But why not watch this mega-event live in 2008?

Last year we saw Indianapolis' popular and talented quarterback, Peyton Manning, ended New England's golden era in the AFC title game and beat the Chicago Bears, to claim the Super Bowl title for the Colts. Will Indianapolis Colts become consecutive champions in 2008? Will New England return to reclaim that honor? Or we will find other hero with a new story? Go to Phoenix, and watch the drama unfold on the field before your very own eyes.

If you are planning a corporate group outing to entertain co-workers and clients-or if you're looking to have a good time with your friends and family-bring your special event to the Super Bowl. This year's showdown offers a warm getaway during the cold winter months. What better place to experience this exciting sports event with its unique, supercharged atmosphere. Your wife or girlfriend may pass on the Super Bowl party, but they won't want to miss out on the actual event. The Super Bowl reigns as one of the world's top entertainment venues. The 2008 Super Bowl city is cleaning up, decorating, building and preparing to show visitors the experience of a lifetime. Besides the game, fans can enjoy the famous-and sometimes infamous-halftime show, the NFL Experience and the special atmosphere that Super Bowl brings to a city. The live event will be more than you expected. "Experiencing is believing."